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01 — Commercial product

Reflections

Reflections helps people capture and organize personal and family stories, turning scattered recordings, photographs, and half-told memories into a record a family can actually keep.

What it does

Capture, then order

Most families already have the raw material: voices on old phones, boxes of prints, anecdotes that only one person still remembers. What they lack is a way to gather it and put it in order. Reflections does both — it helps people record and collect what matters, and it gives that material structure so a story can be found again years later by someone who wasn't there.

The product is built for the person telling the story rather than the archive around them. Prompts and organization exist to make recording feel possible, especially for people who would never describe themselves as writers.

Commercial model

Licensed software, family-owned stories

Reflections is the Institute's commercial product, and its licensing funds our engineering. Buying a license buys the use of the software. It does not buy anyone's story.

Families own what they record, can take their material elsewhere, and their stories are never used to train models. Any commercial use of a story is chosen by the customer, consented to, and compensated as a plain transaction.

The same underlying capability is offered for cultural, educational, and community work at free or low cost.

Read the stewardship principles in full

Where material lives

Local wherever possible

Reflections keeps material on a household's own device or storage wherever the work allows it. Where a step needs to run elsewhere, we say which step and why, instead of claiming that everything happens on your machine.